Advertising
Google Search and Facebook/Meta campaigns with flat management fees, honest reporting, and no vanity metrics — just leads.
Pay to be seen — without getting played
Advertising is the fast lever: while SEO builds over months, ads put you in front of customers this week. The catch is that ad platforms are built to spend your money easily — which is why management matters more than the ads themselves.
We run both major platforms, and they do different jobs. Google Search catches people already looking for what you sell. Facebook and Instagram put you in front of people who fit your customer profile but haven't searched yet. Which one you need — or whether you need both — depends on your business, and we'll give you a straight answer before you spend a dollar.
Management fees are flat and published below. Your ad spend is separate, goes directly to Google or Meta, and every dollar shows in your reporting.
Google & Meta, side by side
Catch people already searching
Your ad shows the moment someone nearby searches for what you do — the highest-intent traffic money can buy.
- Campaign structure, keywords & negative-keyword lists
- Ad copy written and tested
- Conversion tracking — know which clicks become leads
- Monthly optimization & transparent reporting
Reach people who don't know you yet
Facebook and Instagram campaigns that put your business in front of the right local audience — demand generation, not just demand capture.
- Audience research & targeting setup
- Creative direction — what to show and say
- Campaign management & budget pacing
- Monthly optimization & honest reporting
What you need to run ads well
Three things, honestly: a website that converts (an ad that sends people to a broken or slow site is money on fire — if that's where you are, start with web design), an ad budget separate from the management fee (paid directly to Google or Meta), and a clear goal — calls, bookings, quote requests — so we can measure what matters.
Strategy
Goals, budget, platform choice, and what a lead is worth to you — agreed before anything launches.
Launch
Campaigns built, tracking wired, ads live. You approve everything before it spends.
Optimize
Weekly checks, monthly deep passes — cutting what wastes money, feeding what works.
Report
A monthly plain-English report: spend, leads, cost per lead. No vanity metrics.
Management from $500/mo + your ad spend
Flat fees, no percentage-of-spend games. Google plans $500–$2,000/mo, Meta plans $500–$1,000/mo — same numbers as the quote calculator.
Frequently asked
How much total budget do I need?
Two numbers add together: the management fee (from $500/mo) and the ad spend itself, which goes straight to Google or Meta — we never touch it. Realistic minimum to see meaningful results on Google Search: about $1,000/mo all-in ($500 management + $500 ad spend). Below that, honestly, put the money into SEO instead.
Should I do ads or SEO first?
Ads if you need leads this month — they work in days, not months. SEO if you can wait and want visibility that compounds instead of stopping when the spend stops. The strongest setups run both: ads for now, SEO for later. We'll tell you straight which fits your budget.
Do you take a percentage of my ad spend?
No. Management is a flat monthly fee — the same plans published on this page and in the quote calculator. Your ad spend is your money, paid directly to Google or Meta, and every dollar of it shows in your reporting.
Who owns the ad accounts?
You do. The Google Ads and Meta accounts are created under your business, and you keep full access. If we ever part ways, your campaign history, audiences, and data all stay with you.
How fast will I see results?
Google Search ads can produce leads within days of launch since you're showing up for people already searching. Meta ads usually need 2–4 weeks of learning and optimization to find their footing. Either way, month one is about data; months two and three are where efficiency comes from.
Ready to build something great?
Get a custom quote in minutes — no commitment, no pressure, no sales calls unless you want one.